@Angelo Poletto
Why international companies are choosing Vienna
Vienna, July 13, 2026 – Companies from all over the world support international sporting events, and for good reason: they are not only seeking reach but also locations where people come together, emotions arise, and genuine experiences are created. This is precisely why Palm Beach Motor Yachts will also be involved in the Vienna leg of the Longines Global Champions Tour going forward. The world's leading manufacturer of luxury motor yachts, with Australian roots and international headquarters in Florida, will become a partner of the new international 4* dressage competition against the backdrop of Schönbrunn Palace.
International sporting events of this magnitude are hardly feasible without strong partners. At the same time, sponsoring has long since evolved from a classic logo on a billboard to a strategic brand decision. Companies today invest in experiences that make their brands credible and tangible.
An current example of this is Palm Beach Motor Yachts. The globally active manufacturer of luxury motor yachts with Australian roots and international headquarters in Florida is now partnering with the first-ever international 4*-dressage competition of the Longines Global Champions Tour Vienna. The fact that a company from the other side of the world is consciously choosing the Vienna event in the honored courtyard of Schönbrunn Palace underscores the international attractiveness of the event.
Sponsorship is more than advertising today
The Longines Global Champions Tour is one of the most prestigious equestrian events in the world, stopping in metropolises like Paris, Shanghai, Rome, London, and Miami Beach. In 2026, Vienna will expand the program for the first time with an international dressage competition, becoming the only event in the series to feature a second Olympic equestrian discipline. This creates additional opportunities for partners to showcase their brand in a high-quality international setting.
„We are particularly proud to gain a partner in Palm Beach Motor Yachts that is located on another continent yet consciously chooses Vienna. It shows that our unique event in front of Schönbrunn Palace has long been recognized far beyond Austria and is also attractive to international companies. We are especially pleased that behind this partnership is a family of entrepreneurs who not only support equestrian sports but also live them with great passion.“, emphasize Sonja Klima and Helmut Morbitzer, Organizer of the Longines Global Champions Tour Vienna | Schönbrunn Palace.
A stage for the world's best
Last year, the world's most successful dressage rider, Isabell Werth, already thrilled the audience in Schönbrunn with her impressive freestyle. With the new international 4* dressage event, this Olympic discipline now has a permanent place within the Longines Global Champions Tour Vienna for the first time.
„Riding in front of Schönbrunn Palace is something very special. Venues like this are extremely rare in dressage sport and create a unique atmosphere—for us riders as well as for the audience. It's all the more wonderful that dressage continues to grow as part of the Longines Global Champions Tour Vienna and has found a partner in Palm Beach Motor Yachts that supports this development. Partnerships like these are enormously important for our sport., says Isabell Werth.
Vienna Convinces International Partners
There are good reasons why companies from all over the world support international sporting events. They are not only looking for reach, but for places where people come together, emotions arise, and genuine encounters are possible. The unique backdrop of Schönbrunn Palace, the international focus of the Longines Global Champions Tour, top-tier elite sport, and a high-quality audience create precisely this environment. The commitment of Palm Beach Motor Yachts shows that this combination also convinces companies from the other end of the world.
„For Palm Beach Motor Yachts, this partnership reflects the natural connection of two worlds characterized by aesthetic grace, precision, and seemingly effortless performance. At the same time, it addresses a discerning audience that values competition and the pursuit of excellence – whether in the business world, in sports, or in the experiences it enjoys on land and at sea. The partnership with the Longines Global Champions Tour Vienna is an exciting first step for a long-term collaboration to further develop our connection to equestrian sports in a meaningful and authentic way,“ says Mark Richards, Founder/CEO, Palm Beach Motor Yachts.
For enquiries, please contact:
Sonja Klima +43 676 663 00 00 office@lgct-vienna.com
Julia Kent +43 664 246 90 55 | julia@komma4.at
Image index
Klaus Panholzer, CEO Schönbrunn Group, Sonja Klima, and Helmut Morbitzer, organizers of LGCT Vienna. The reproduction of the image for press purposes is free of charge, provided the copyright „Andreas Tischler“ is cited.
Mark Richards, Founder/CEO Palm Beach Motor Yachts.
The reproduction of the image for press purposes is free of charge, provided the copyright „Palm Beach Motor Yachts“ is stated.
Isabell Werth at the LGCT Vienna 2025
The reproduction of the image for press purposes is free of charge, provided the copyright „Angelo Poletto“ is stated.
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